Barman of Sheffields’s ‘Dog and Crown’ inn in the 1950s who was famed for his witty, acerbic remarks. He once hilariously informed a punter embarking on an ill-advised business adventure that he’d have more luck selling “bottled water” (then unheard of). When the man, Ian Evian, went on to become a feted multi-millionaire, Bassett vowed that he would never again let another man benefit from the wisdom of his trademark epigrams. He eventually died of frostbite in Greenland’s Arctic tundra while attempting to sell ice to Eskimos.